Summary
Overview
Work History
Education
Skills
Timeline
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Aleksandra Polikarpova

Business Development Manager/Sales Manager
Bratislava

Summary

Dynamic Business Development Manager/Sales Manager with a proven track and 12+ years of experience in AdTech Market - https://www.linkedin.com/in/aleksandra-polikarpova/ which is getting passionate about Crypto Market and ready to leverage skills to drive sales in next role.

Familiar with common crypto terms such as - blockchain, mining, halving, CEX and DEX, fiat, trading on spot and futures, staking, investing, DeFi, etc.

Ready for temporary downgrading for penetrating Crypto Market.

Overview

3
3
years of professional experience
4
4
Languages

Work History

Head of Publishers - Hunting Group

Monetag.com
01.2024 - 11.2024
  • Managed an international, distributed team of 9 people remotely, while also recruiting 2 additional team members.
  • Completed enhancements to the internal CRM system in collaboration with the product team, and developed and implemented workflows for managers to work with it.
  • Accelerated and improved the lead generation process based on data from Tableau reports.
  • Enhanced several analytical reports in Tableau to track team performance against targets, and developed and implemented a new lead scoring report, which helped prevent the loss of incoming leads and ensured timely onboarding.
  • Analyzed the company's least popular format – banner ads – to assess the alignment of creatives with the client websites categories where they were placed. Based on the findings, I worked with the relevant team to refine the creatives and launched the updated format, resulting in a 30-40% increase in sales for this format.
  • During three full quarters in this role, the team set three all-time profit records for the hunter team.

Team Leader

Monetag.com
07.2023 - 01.2024
  • Setting up performance expectations and financial KPIs for the team of 3 people based on performance in previous quarter, monitoring progress towards goals and providing constructive feedback as needed.
  • Weekly reporting to Head of Department about team results and BAU tasks
  • Developed team members via organizing skill-sharing sessions between business (sales) and other departments such as optimizations or tech or product teams for bringing more transparence of processes to improve team performance.
  • Mentored one junior team member, helping her to find her personal approach as account manager and develop it
  • Participated in complicated and stressful negotiations helping managers to close the deal


Senior Business Development Manager

Notix.co - SaaS Push Notifications Service
10.2021 - 07.2023
  • Built a portfolio of clients from scratch using my own lead generation and cold hunting of clients, mostly from Balkans and Eastern Europe region - among them there were a lot of the biggest local online medias about money and investments such as FXMag.pl, Money.it, etc.
  • Participated at conferences, showcasing service and generating leads.
  • Established long-term contracts with existing clients.
  • Collaborated with tech team in terms of improving the SaaS-service according customers' needs.
  • Tech support while onboarding - helped new customers to implement the service smoothly and avoid technical issues

Education

Bachelor of Arts - Art History

St.Petersburg State University of Culture And Arts
04.2001 -

Skills

  • Strong problem-solving skills

  • High level of stress resistance

  • Partnership building

  • Teamwork

  • Multitasking

  • Decision-making and independence

  • Self motivation

  • Organizational skills

  • Business Development

  • Lead Generation

  • Strong negotiations skills

  • Soft skills

Timeline

Head of Publishers - Hunting Group

Monetag.com
01.2024 - 11.2024

Team Leader

Monetag.com
07.2023 - 01.2024

Senior Business Development Manager

Notix.co - SaaS Push Notifications Service
10.2021 - 07.2023

Bachelor of Arts - Art History

St.Petersburg State University of Culture And Arts
04.2001 -

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Aleksandra PolikarpovaBusiness Development Manager/Sales Manager