Ingrid Plevková
Bratislava
Summary
Accomplished leader, experienced in fostering strategic partnerships and driving growth in volatile and consolidated markets. Expert in pricing strategy and positive authentic leadership, I spearheaded initiatives that enhanced partner relations with proven track record in pipeline development and executing go-to-market strategies.
Overview
10
10
years of professional experience
Work History
Director of Channel Sales Europe
Tate & Lyle
Remote
04.2022 - Current
- Leading a team of highly talented distribution managers, inside sales and sales operations
- Negotiated contract terms with key partners, ensuring long-term commitment and mutual success.
- Fostered a culture of collaboration within the organization, encouraging communication between internal teams and external partners and distribution channel visibility (organizing regular updates and sharing the wins)
- Analyzed market trends and competitive landscape to identify potential business opportunities within the channel network and strategic collaboration expansions
- Collaborated with cross-functional teams to develop targeted marketing materials for distributions partners use.
- Enhanced partner relationships through regular communication and joint planning initiatives.
- Regular business partners performance reviews supporting its management and course corrections, resp. strategic adjustments in distribution network
- Analyzed market trends and competitive landscape and collaborated with cross-functional teams to develop targeted marketing materials for partner use.
- Established clear KPIs for measuring the success of channel initiatives, enabling data-driven decisionmaking.
- Through the sales operations team; improved operational efficiency by streamlining internal workflows and sales resource optimization
- Optimized the sales of highly volatile specialty solutions small account customer portfolio- ensuring volume and revenue growth of 9%
- P&L ownership for the category on European Level
Sales Director Convenience Category Europe
Tate & Lyle
Remote
04.2018 - 03.2022
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Supporting the team in driving customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service level.
- Fostered a culture of continuous improvement within the sales department, organizing skill-building sessions for the team at various levels of expertise.
- Ownership of Category Go To Market strategy, utilization of consumer trends to shape sales approaches and campaigns (e.g. Plant based campaign followed by European customer webinar)
- Created sales strategies through monitoring and evaluating market trends and competitive offerings.
- Boosted sales revenue by 14% in 3 years- well above organic market category growth by developing and implementing strategic sales plans, tailored to the organization's goals and meeting market consumer trends
- P&L ownership for the category on European Level
Regional Sales and Technical Director CEE
Tate & Lyle
Remote
03.2015 - 03.2018
- Managed a team of sales account managers and technical service managers, fostering their growth, collaboration synergies and enhancing team capabilities.
- Supported creation of client partner relationships through collaboration and networking.
- Presented budget and business planning proposals to senior leadership.
- Oversaw pipeline development- high double digit conversion rate achieved with the team through the focus: on product, short and mid term pipeline and efficiency between sales and technical team
- Consistent 7% CAGR revenue growth over 3 year period
New Business Development Manager East
Tate & Lyle
Remote
06.2014 - 03.2015
- Hunted and developed new business opportunities for new T&L product launches and collaborated with respective regional teams on how to deliver the customers solution the best way
- Supported target setting process for the team, encouraging high performance culture and growth ambition.
- Built relationships with new customers/ leads through deep subject matter expertise and meaningful customer interactions.
- Championed a positive work culture and passion, that encouraged collaboration and innovation between business development department and core sales team.
- Had been an ambassador of individualized customer approach- driven by customer situation and account plan analysis and tailored customer offering.
- Coordinated new launches data pack roll-out to sales team and VOC.
Education
Master of Science - Food Science And Technology
Slovak University of Technology
Bratislava, SlovakiaSkills
Relationship Management/ Strategic Partnerships
Pricing strategy/ Strategic Planning/ Negotiation
Pipeline Development
Marketing Collaboration
Go To Market strategy
Positive leadership
sports, art, reading, continuous learning
Fond of running and swimming- challenging own limits
Overall fine art- its aesthetics and different forms, intellectual and shocking at the same time
Passionate about nutrition, the evolving science behind down to practicing that in cooking
Timeline
Director of Channel Sales Europe
Tate & Lyle
04.2022 - Current
Sales Director Convenience Category Europe
Tate & Lyle
04.2018 - 03.2022
Regional Sales and Technical Director CEE
Tate & Lyle
03.2015 - 03.2018
New Business Development Manager East
Tate & Lyle
06.2014 - 03.2015
Master of Science - Food Science And Technology
Slovak University of Technology