Milan Einsiedler

• Pro bono advisory: Supporting a startup specializing in AI-driven market forecasting and price optimization.
• Expertise applied: Leveraged 15 years in pricing across three IT multinationals to discuss pricing trends, including AI's role in pricing and necessary data inputs for Pricing AI agents in the future.
• Pricing model recommendation: Proposed a simplified, predictable SaaS model charging per price adjustment (1 part number = 1 adjustment). This replaced a complex revenue-impact percentage model with annual billing, avoiding contentious revenue attribution discussions and aligning with modern AI Agent trends. The new "pay-as-you-go" model also improves cash flow. Revenue impact % model is typical for services- big consulting or IT outsourcing companies who also have sufficient resources for its execution
• Interface design feedback: Advised on competitive benchmarking views tailored to user roles—detailed for analysts and executive summaries for management. Recommended including 2-3 key takeaways in charts with curves to enable storytelling.

• Newly established team, leading efforts to build standard services price (PFV) benchmarking capabilities for Lenovo's services
• Global lead role
• April 2024 -present: building infrastructure standard services price benchmarking capabilities
• Oct 2022 - Jun 2024 built PC standard services price benchmarking capabilities
• Research: Identify right (or available) data source(-s)
• Both publicly available and 3rd party (e.g
• Context)
• Includes discussions with 3rd parties
• Analyze: Identify what insights are possible to extract from data and have commercial value (simple price comparison, overall pricing strategy, competitor's value proposition, premium they charge compared to Lenovo, pricing approach in different countries
• Identify right stakeholders
• Dashboard creation: Lead developer during process of dashboard creation and data crawling
• Identify what visualizations enable story telling and have business value
• Responsible for right product/ service mapping (= what is competitive offering we want to benchmark against)
• From data to action: Monitoring trends, identify actions
• Run quarterly reviews with leadership

Review complex storage deals (HCI, midrange storage, high end storage) - including price per TB effective pricing, positioning of RFP responses against competition. Typical de

• Review TLA (ELA) requests
• Review Flex on Demand P&Ls (monthly payments requests)
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.

• Global role in newly established team focused on deal (short term) and mid term strategy (journey to margin, tools, margin confidentiality)
• Chief Bid Desk deal strategy lead (complex maintenance deals, $4bn business globally)
• Leading margin leakage elimination projects (e.g
• $8m annual leakage in China)
• Leading transformation project to enable (GP) margin based decision making
• My role was to: make sure move fits into corporate's strategy and plan of EMC integration, that margin is visible only to right people (to ensure value based pricing and also confidentiality), providing pricing expertise (what needs to be considered, how to build costing model) to SW programing teams, mapping tools available across whole corporation and recommending correct one and propose new delegation matrix
• Designed and developed powerBI dashboards helping data driven decision making
• Market segmentation (view per customer segment) and profitability per customer/geography/ product family
• Clear Price policy owner for finance (DellEMC storage maintenance future pricing): worked with operations, quoting team, revenue assurance, channel community, legal and others to make program work internally and to make sure finance is represented any changes are reviewed from financial point of view as well
• Worked on advanced analytics pricing projects
• Outcome: optimal price of Dell's products considering margin, peers within country, peers within market segment, deal size, customer loyalty and other data
• Exceptions to policy approver
• Automation ambassador for Bratislava services finance organization

• As a mainframe software pricer I was responsible for: handling pricing requests for some of the biggest European banks, public customers or industrial companies including $30m transactions
• Complex multiple element transactions
• Analysis of the business case and its feasibility
• Analysis of the impact on corporate financials (such as T&Cs impact on revenue recognition)
• Analysis of profitability comparing to other similar deals in the past
• Preparing structural summary and recommendation for T&Cs or if the discounts are too deep and outside my delegation
• Included future pricing options (prepaid, not to exceed or committed)

• Analysis of business cases (discounts/price, terms and conditions), preparing structured summary and decide/ provide recommendations if the discount/ T&Cs exceeded my delegation

• Preparing and evaluating financial models for strategic outsourcing deals (GP, PTI, Cashflow, payback)
• Coaching and mentoring: of newcomers and also students
• Monthly reports and presentations regarding the pricing metrics and Bratislava team performance (workload monitoring, quantitative measurements)
• Organising team interlocks

• Responsible for: Reporting: sales, profitability, logistics cost, annual purchase plan fulfillment analysis for management and foreign business partners
• Import procedures (preparing documentation and communication with custom clearance agents, forwarders)
• Coordination of the import processes from various countries (EU, Canada, Hong Kong, Australia)
• Organization of international transport (selection of forwarders, price negotiations)

• Backoffice, research on export opportunities to the EU