Oľga Verešová
Bratislava
Summary
Marketing professional with extensive experience in the real estate sector, gained at HB Reavis. Skilled in strategic marketing planning, brand management, and cross-functional collaboration across international teams. A proactive communicator with strong interpersonal skills, able to drive customer engagement and strengthen brand presence across multiple channels.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Group Marketing & PR Manager
HB Reavis
11.2023 - Current
- Ensured consistent brand positioning by implementing brand identity principles and overseeing alignment across all marketing channels.
- Developed and executed marketing strategies, annual plans, budgets, and KPIs based on business objectives, ensuring timely and effective implementation.
- Collaborated with cross-functional teams including Leasing, Property, Finance, ESG, and HR to align on business goals and deliver strategic marketing support.
- Led customer acquisition campaigns across traditional and short-term leasing products, ensuring strong visibility and lead generation.
- Delivered ongoing marketing support to the Leasing team
- Procured and managed external agencies for campaigns, communications, and branding initiatives.
- Produced and distributed content across digital channels such as corporate and project websites, newsletters, and social media.
- Oversaw the development and management of corporate and project websites, ensuring up-to-date, on-brand content.
- Managed the end-to-end process of creating and publishing corporate reports such as Annual Report and ESG Report
Marketing Project Manager
HB Reavis
07.2023 - 11.2023
- Rolled out Group-level marketing strategies and project campaigns, ensuring alignment with KPIs and adherence to budget targets.
- Created and distributed content on key company's topics via digital channels including newsletters, social media, the corporate website, and third-party media.
- Provided comprehensive marketing support to Leasing teams, Finance teams, HR, and other internal functions.
- Continually maintained and improved company's reputation and positive image
- Domain and hosting management
Marketing Executive
HB Reavis
08.2016 - 07.2023
- Assist in the development and implementation of marketing plans and campaigns aligned with business objectives
- Manage and update content across digital channels including websites, social media, newsletters.
- Improved website visibility through development and implementation of SEO strategies.
- Conduct market research to identify trends, competitor activities, and customer insights
- Manage relationships with vendors, agencies, and media partners
Junior Marketing Executive
HB Reavis
08.2014 - 08.2016
- Managed the graphic design and supervised the end-to-end production of marketing materials, presentations, and brochures
- Oversaw website content updates and structure improvements; collaborated with web developers.
- Planned and executed external events, ensuring seamless coordination and delivery.
- Led marketing coordination for HB Reavis’s participation in major real estate trade fairs (e.g., MIPIM, EXPO REAL), including full management of exhibition stand branding and materials
- Collaborated with external agencies
Junior Analyst
HB Reavis
01.2014 - 08.2014
- Contributed to the preparation of financial valuations within the Divestment team
- Provided support throughout the Merger and Acquisition process
- Developed marketing materials to promote property sales
- Supported the team with regular and ad-hoc reporting activities
Asset Management Department Assistant
HB Reavis
07.2010 - 12.2013
- Providing administrative and reporting support to the Asset Management department
- preparing reports and documents, ensuring quality control, and summarizing key outputs
- regular communication and coordination with other departments under the Asset Management department
Education
Bachelor of Science - Strategic Management
Faculty of Management, Comenius University
Bratislava05-2010
Skills
- Strategic Marketing Planning & Execution
- Brand Management & Brand Consistency
- Project Management & Cross-Functional Coordination
- Brand messaging
- Experience working with international teams in a multi-market European environment
- Proactive approach and high level of independence
- Strong interpersonal and communication skills
Certification
- Licensed Deutsches Sprachdiplom - Zweite Stufe - 2005
- Licensed University of Cambridge/ESOL Examinations - Level 1 Certificate in English (Level B2) 2005
- Skipper certificate, type C
- Driving licence, category B
Languages
English
Advanced (C1)
German
Intermediate (B1)
Software
MS Office Suite
WordPress
Hubspot CRM
Figma
Asana project management tool
Timeline
Group Marketing & PR Manager
HB Reavis
11.2023 - Current
Marketing Project Manager
HB Reavis
07.2023 - 11.2023
Marketing Executive
HB Reavis
08.2016 - 07.2023
Junior Marketing Executive
HB Reavis
08.2014 - 08.2016
Junior Analyst
HB Reavis
01.2014 - 08.2014
Asset Management Department Assistant
HB Reavis
07.2010 - 12.2013
Bachelor of Science - Strategic Management
Faculty of Management, Comenius University
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